Baby & Children's Product News

AUG-SEP 2018

Baby & Children's Product News™ is dedicated to the needs of the juvenile retailer, whether "big box" or independent specialty store. Reach juvenile retailers with new product information through our pages.

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BABY & CHILDREN'S PRODUCT NEWS ™ 11 M ud Pie is a lifestyle brand that creates delighul gis to in- spire all of life's sparkling mo- ments. This year marks Mud Pie's 30 year anniversary as an award-winning manufacturer of baby and children's ap- parel, gis, and accessories. Through the years, Mud Pie has grown from a small supplier with a handful of prod- ucts, to a one-stop-shop for retailers sourcing lifestyle collec.ons of Home, Kids, and Women's Fashion for their stores. Mud Pie has experienced tremen- dous growth since it was founded in 1988 by current CEO, Marcia Miller. The humble beginnings of the brand started with no warehouse, three employees, 10 licensed terracoa figurines, and a one page catalog printed at a local photo store. Today, Mud Pie has 160 employees, 13,000+ items in Home, Kids, and Fashion, and 750+ catalog pages with thousands of professionally shot product images. The company's success is built on its reputa.on for high quality, value- driven products and a commitment to serve as a valued business partner to re- tailers. Mud Pie prides itself on offering retailers the tools they need to sell their products. For example, Mud Pie's CLASSIC LAYETTE collec.on features a beau.ful assortment of so-so knits and boxed gi sets. Perfect for giving or receiving, the take-me-home sets, sen.ment crawlers, bibs, swaddles, and christen- ing gowns top every mama's wish list. Rocking chair throws debut this sea- son rounding out a lovely selec.on of blankets, decora.ve pillows, and nurs- ery décor. The most adorable keepsake items, milestone props, and unique gis dis.nguish Mud Pie in the gi category. And Mud Pie's baby socks and so headbands GIVE BACK by suppor.ng the March of Dimes. The company has donated $800,000 to fight for healthy moms and babies since 2013. Mud Pie looks to set another record- breaking year to celebrate its 30th anniversary by con.nuing to focus on products and services that add inspira- .on and joy to everyday celebra.ons. For more about Mud Pie, visit hps://wholesale.mudpie.com. Mud Pie…because very day is a gi. ◆ Mud Pie Lifestyle brand celebrates 30 years with deligh-ul gis and apparel ABC Roundup

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