Baby & Children's Product News

AUG-SEP 2018

Baby & Children's Product News™ is dedicated to the needs of the juvenile retailer, whether "big box" or independent specialty store. Reach juvenile retailers with new product information through our pages.

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48 AUGUST/SEPTEMBER 2018 BABY & CHILDREN'S PRODUCT NEWS ™ B a by Deer has been the flagship brand for Trimfoot Co., LLC, since 1 938. The company prides itself on providing the most discerning shop- per the very best in Infant footwear beginning with crib shoes in its layee o ffering. Aer crib shoes, youngsters need pre-walk so soled shoes and then the always-important shoes for the child's first step. Combining fashion with the highest quality materials, Baby Deer shoes cover a child's needs from wiggle to waddle to walk. Baby Deer has always led the shoe industry with in- novaon, fashion, quality, and fit. Cele- brang 80 years as the premier shoe choice for infants, Baby Deer has long been a retailers and parents trusted source. In 1938, Trimfoot Company intro- duced a wool felt gi shoe for newborn babies in the first transparent package used in footwear. This product launched the company into the infants and children's footwear field, as well as the need to market the product. The first order that came for the new product was from Macy's in New York. A Western Union telegraph boy presented the shoes on a silver plaer and the order was communicated by the old Teletype system. Within a year, over 4,000 dealers were stocking Baby Deer shoes. For the next four decades, Baby Deer connued to be the industry leading infant footwear opon. In the early 80's, Baby Deer launched new packaging and point-of- sale fixtures. Today, Baby Deer shoes range in size from 00 for newborns to size 12 for toddlers. The company refers to its sizing from Wiggle, and Waddle, to Walk. WIGGLE is for newborns to 12 months, and these shoes should be made from lightweight and breathable materials. WADDLE is for babies up to 9 months who are crawling and begin- ning to stand. Waddle shoes should be made of so and lightweight ma- terials without hard soles. Addi- onal room within the shoes al- lows room for a rapidly growing child. WALK shoes are made of ultra so and pli- able materials that form to a baby's feet. This promotes healthy foot devel- opment and natural movement while providing protecon and balance for feet and toes. Non-slip treaded out- soles are provided for a baby's safety. Designs are easy-to-get-on styles for lit- tle wiggly feet. Baby Deer shoes are compliant with all safety regulaons for infants and the shoes should be wiped with a damp cloth to clean them. Styles are available for boys and girls and range from "peep toe" booes, standard booes, skimmers, ballet flats, sandals, boots, mary janes, t- straps, saddle oxfords, moccasins, slip- ons. sneakers, and more. Socks and ghts are also available. For informaon call 800/ 325-6116, x219 or visit www.babydeer.com. ◆ Baby Deer Trimfoot's Baby Deer offers shoes for wiggling, waddling, walking

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