Baby & Children's Product News

OCT-NOV 2016

Baby & Children's Product News™ is dedicated to the needs of the juvenile retailer, whether "big box" or independent specialty store. Reach juvenile retailers with new product information through our pages.

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30 OCTOBER/NOVEMBER 2016 BABY & CHILDREN'S PRODUCT NEWS ™ F ounded in 1971 as Glenisa Layees in Melbourne, Aus- tralia, The Lile Linen Company t oday specializes in children's bedding, blankets, muslin sheets, and more. The c ompany's Weegoamigo line, designed to turn up the giveability dial, focuses on designing and creang products for babies that defy the mainstream. Weegoamigo features a new set of fun, fresh, and fabulous baby-oriented texles that include coon knied blankets, printed muslin, crib airwrap items, coon fied sheets, muslin swaddle blankets. Paerns range from so animals, stars, birds, and other na- ture-themed designs to solids, chevron prints, stripes, and bright geometric designs. Cute characters have been in- terpreted in crochet, pillow style, and knit toys to create more opons. Alison Wyers of The Lile Linen Company reports there are "some amazingly giy addional new lines" coming out in this assortment. She laughingly adds that due to the cute- ness factor the company has been forced to increase booth security. The pre-packaged gi sets combine muslin and knit blankets with rales and toys. The Lile Linen Company of Aus- tralia's Weegoamigo products will be available at this year's ABC Kids Show. Wyers cauons retailers to view the items early because, "as soon as peo- ple see the stock they will want to grab it and then just give it away." For more informaon call 877/ 550- 4441 or visit www.lilelinen.com. ◆ The Little Linen Company Introduces New Line of Weegoamigo Gis & Toys ABC Roundup

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