Baby & Children's Product News

OCT-NOV 2016

Baby & Children's Product News™ is dedicated to the needs of the juvenile retailer, whether "big box" or independent specialty store. Reach juvenile retailers with new product information through our pages.

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32 OCTOBER/NOVEMBER 2016 BABY & CHILDREN'S PRODUCT NEWS ™ G insey Home Solu- ons, founded in 1952 by a group of i nnovave individuals fo- cused on the stylish inter- p retaon of everyday home products, today is noted as a worldwide mul-channel supplier of numerous prod- ucts including acvity and play mats, bath and baby care products, feeding prod- ucts, safety products, and toilet training products.. Because of the company's high manufacturing stan- dards and unparalleled awareness of trends, Ginsey Home Soluons remains one of the most successful li- censees of its kind. It repre- sents brand franchises such as Disney, Paw Patrol, Sesame, Lile Tikes, Graco, and new this year – Playtex. The privately held com- pany remains based in Swedesboro, New Jersey, where it was founded and where several of the com- pany's products are sll manufactured. In 2012, it o pened a new 130,000 square foot facility in S wedesboro to combine manufacturing and distribu- on that were previously handled in Bellmawr and Paulsboro. According to Herb Briggs, chief execuve officer, keep- ing the home products com- pany located in New Jersey is a commitment to the company's history. The 60- year-old business has always been located in New Jersey, according to Briggs, and while moving out of the state might have cut down on costs, it was never really in the cards for him or his employees. "Out of tradion, New Jersey is our home," said Briggs. "We have a very ght knit organizaon. We wanted to keep our employ- ees, keep them in New Jer- sey, and keep them happy." More Growth In 2014, Ginsey Home So- luons acquired The Idea Factory, a Menomonee Falls, Wisconsin-based company founded in 1994 that made a variety of bath, shower, oral health care. and other products. The company held several patents, among them a plug-in valve device that makes shower cleaning easier. The company also mar- kets home products under the Sharper Image and Arm and Hammer brands along with an umbrella of its own innovative products and pet bath products under Rinse Ace. For more informaon call 856-933-1300 or visit www.ginsey.com. ◆ Ginsey Home Solutions Offers licensed products for play, bath, feeding, and toilet training ABC Roundup

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