Baby & Children's Product News

DEC 2017 - JAN 2018

Baby & Children's Product News™ is dedicated to the needs of the juvenile retailer, whether "big box" or independent specialty store. Reach juvenile retailers with new product information through our pages.

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Page 40 of 48

K i dsEmbrace is driven to be dif- ferent by offering products t hat kids want to use and par- ents approve of. The company has been offering unique car seats and "Making Safety Fun" since 2 010. All KidsEmbrace car seats meet and exceed Fed- eral Motor Vehicle Stan- dards (FMVSS 213), but they offer something that others can't—a desire for a child to WANT to get in their car seat. The design team collabo- rated with several of the largest licensed partners in the world to offer charac- ters kids would love. KidsEmbrace recently won the prestigious 2017 Family Choice Award and has also been nominated for the 2018 award. Safety is a top priority for KidsEmbrace, and as a re- sult they asked two well-respected safety advocates to join their team in 2016. These safety advocates cur- rently tour the country, attending as m any CPS conferences as they can and using the show stopping KidsEm- b race car seat to teach and educate people about proper car seat instal- lation. The KidsEmbrace team mem- bers have taken it a step f urther, and in mid- 2017, are now Certified Child Passenger Safety Tech- nicians. The main concept behind the design of the Kid- sEmbrace car seat was, if a child would al- ways WANT to get into their car seat, then that would mean they would not be trying to get out of it. This of course means that in the event that an unfortunate car crash does occur, the child will likely be in a more desirable position to help avoid any further serious injury. Building on that concept, KidsEm- brace has created its world-famous Character seats reflecting licensed properties from DC Comics, Disney, M arvel, and Nickelodeon. In addition, the K idsEmbrace collec- tion has been ex- panded to include activity walkers, b ackless boost- ers, baby carri- ers, strollers, and much more. KidsEm- brace tests all its products to meet and exceed the highest government stan- dards. For more information please call 866-947-3287 or visit ◆ KidsEmbrace ™ Company lives up to its slogan "Making Safety Fun" Safety Items LICENCED PARTNERS

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