Baby & Children's Product News

FEB-MAR 2018

Baby & Children's Product News™ is dedicated to the needs of the juvenile retailer, whether "big box" or independent specialty store. Reach juvenile retailers with new product information through our pages.

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T he Boppy Company recently in- troduced the Boppy™ ComfyFit® Baby Carrier and the Boppy™ Teething Scarf to its product lineup. It joins the Boppy® Feeding and Infant Support Pillow, which for nearly three decades has been the gold standard in s upport pillows. In 1989, The Boppy Company estab- lished the feeding and infant support pillow product category with the Boppy® Pillow. One mom told another and word of the pillow's popularity spread. Decades later, the Boppy® Pil- low has become the essenal must- have item for every mom because of its comfort and versality. ComfyFit® Baby Carrier The new Boppy™ ComfyFit® Baby Carrier provides confidence in baby- wearing with a simple and supporve structure that makes it easy to wear baby anywhere. Boppy saw the unmet need for a baby carrier with the simplicity and safety of a structured carrier and the so, flexible material of a tradional wrap. Inspired by yoga apparel, the Boppy ComfyFit Baby Carrier is made of ma- chine washable so fabric that in- cludes spandex to provide support for acve lifestyles. Giving parents the freedom to bond with their baby without barriers, the Boppy ComfyFit Baby Carrier is simple to use. Wearing it requires just three steps, which makes it quick and easy to share between caregivers. Teething Scarf Just as the Original Boppy® Feeding and Infant Support Pillow solved an unmet need of comfortably and suc- cessfully feeding baby, the Boppy™ Teething Scarf has answered a similar call. An innovave two-in-one teether ac- cessory, the Boppy Teething Scarf is de- signed to complement mom's ouit as a fashionable scarf that can be worn mulple ways while soothing and com- forng a teething baby. The Boppy Teething Scarf features an easy-to-grip teether made with food-grade silicone that is safe for baby. It is machine washable for easy care. For informaon call 720/ 746-3849 or visit boppyretailerlink.com. ◆ Boppy ® New Boppy™ ComfyFit® Baby Carrier joins product lineup JPMA Roundup

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