Baby & Children's Product News

APR-MAY 2018

Baby & Children's Product News™ is dedicated to the needs of the juvenile retailer, whether "big box" or independent specialty store. Reach juvenile retailers with new product information through our pages.

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6 APRIL/MAY 2018 BABY & CHILDREN'S PRODUCT NEWS ™ S cheduled May 22-24 at the Rosen Shingle Creek resort in O rlando, Florida is the 10th annual ABC Spring Educa- onal Conference and Trade Show. The educa.onal con- ference provides independent store retailers with the opportunity to acquire more knowledge about the products t hey sell, and learn about ever-changing relevant industry is- sues that affect them now and in the future. T he ABC Spring Educa.onal Conference and Trade Show is designed for independent juvenile products retailers, their suppliers, and their representa.ves. According to Larry Schur, president of All Baby & Child Corpora.on, it is the only event in America dedicated to this specialty market." An exhibitor lunch and learn session featuring Jus.n Post, is designed to help manufacturers and sales representa.ves learn how to profit by using available free tools to obtain leads and generate increased return on investment, according to Schur. The lunch session is slated for May 22. Post has spent the last 8 years at Map Your Show (MYS) as- sis.ng exhibitors to beer market and mone.ze their aen- dance at trade shows and conferences by showing off content before, during, and aer an event, helping to extend the life of a trade show. He will be available aer the session for more ques.ons. The educa.onal component of the event for retailers is being hosted by Brixy, a network of independently owned and operated baby stores. P roduct training workshops are being planned as small group, rota.ng, hands on training sessions for retailers. Brands on hand will include gear, wood, solu.on, and technology providers will be on hand to share informa.on. A millennial consumer panel is planned to provide aen- dees with insight into the minds of today's consumers, their v alues, what they expect, how best to communicate with them, and to meet their wants and needs. An open forum ses- sion between retailers and manufacturers is expected to solicit frank dialog on best prac.ces of conduc.ng business. The annual event also provides ABC with the opportunity to announce ABC scholarship winners, selected by an independ- ent third party from applica.ons submied by industry retail- ers and manufacturers. Now in its third year, ABC's scholarship program will award its 2018 scholarship winners a total of $10,000. The trade show featuring more than 60 exhibitors is sched- uled from 9 a.m. - 4 p.m. on Wednesday and from 9:30 a.m. - 2 p.m. on Thursday. Brixy will hold its member mee.ng on Tues- day, May 22. For informa.on or to register for the ABC Spring Educa.onal Conference & Trade Show visit www.allbabyandchildsec.com, e-mail zachary@theabcshow.com, or call 210/ 691-4848, ext. 104. ◆ All Baby & Child Corporation announces plans for 2018 Spring Educational Conference & Trade Show A STRA's Marketplace & Acad- emy, slated June 10-13, is a four day trade show and con- ference full of educa.onal sessions fea- turing industry leaders, hands-on produc.on demonstra.ons, and net- working with friends and industry pro- fessionals. The Marketplace & Academy will take place at the Ernest N. Morial Con- ven.on Center in New Orleans. The annual event sponsored by the American Specialty Toy Retailing Asso- cia.on features more than 500 ex- hibitors and 1,300 independent retailer a/endees. More than 100 new, first- .me vendors will be on hand. Features of the Marketplace include a special interac.ve zone which high- lights the magic and excitement of Neighborhood Toy Store Day where visitors will find complimentary plan- ning resources, hands-on product demonstra.ons, and special offers from vendors. At the Industry Service Pavilion visi- tors will find the latest tools, technolo- gies, and resources to streamline their toy retailing businesses. A complimen- tary business center, charging sta.ons, and WiFi are included. ASTRA's New Product Nook is ex- panded for 2018, offering more new, never-before-seen products out of the box and all in one place to see, touch, and explore. Keynote speaker for the event is Peter Shea- han, interna- .onally known for his innova.ve business think- ing and thought leader- ship. His presen- ta.on will be provoca.ve, insigh-ul, and packed full of real world examples designed to shi a/endees perspec.ve about their role and help them find op- portuni.es in change and disrup.on. A long list of well-known speakers/presenters will offer sessions on topics ranging from Play Through the Ages and The Changing Toy Mar- ket: Who's Buying & How to Reach Them to 60 Innova.ve Marke.ng Ideas in 60 Minutes and Ge0ng Your Cus- tomers to Talk About You. A panel discussion—Mighty To- gether: Managing the Bo/om Line—is planned, as are a series of OpenSpace sessions to allow a/endees to par.ci- pate in a series of mini-discussions on subjects such as trends, the aging pop- ula.on, in-store events, STEM, and more. More than 30 speakers and pre- senters are scheduled. For more informa.on visit www.marketplaceacademy.org . ◆ ASTRA welcomes more than 100 first-time exhibitors and 1,300 toy retailers to Marketplace June 10-13

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